The TV series “Billions” shone a spotlight on IV therapy, positioning it as a form of performance enhancement in the elite world of finance. Now, med spas are expanding these offerings. Among them, Livity Wellness, known for its holistic health services, has introduced two new IV therapy treatments—phosphatidylcholine (PlaqueX) and alpha lipoic acid (ALA)—in Miami, Florida.
Key Points
- Livity Wellness now offers PlaqueX and Alpha Lipoic Acid IV therapies.
- PlaqueX is being studied for its potential benefits in cardiovascular health and liver function.
- Alpha Lipoic Acid is being explored for its antioxidant properties and possible benefits to blood sugar regulation.
- The clinic also includes glutathione in its treatments to potentially boost antioxidant effects and promote cellular repair.
- These therapies are under scientific investigation, and their claims are not yet FDA-approved.
These new offerings could attract individuals interested in preventative health measures and those managing chronic conditions like diabetes. Some patients report feeling energized and healthier afterward.
The Data
- Med spas often cite the comparative absorption rates of nutrients via IV vs. oral intake, though many variables are involved.
- Celebrities and influencers have spread awareness of IV therapies, contributing to a rapid market growth rate (potentially 7.97% from 2023 to 2030, according to one market research firm).
- Not everyone is on board. “When you put something straight into the bloodstream, you bypass all of your body’s built-in safeguards and filters,” Dr. Sam Torbati, co-chair of Emergency Medicine at Cedars-Sinai, has cautioned.
Industry Context
Our on-demand wellness services deliver personalized IV therapy, weight loss management, and acute care treatments directly to your doorstep.
Livity Wellness website
The state of Florida (site of Livity Wellness) is regarded as a retirement magnet, with more than 5.5 million residents aged 60 and older. By 2045, that number could rise to 8.4 million. These demographics create demand for both novel and conventional health/wellness treatments.
Additionally, the state’s population surged during the pandemic, a response to shifting opportunities and political factors. Some of these new Floridians may be in the market for personalized health/wellness services such as IV therapies.
With its customized approach, Livity Wellness is well-positioned to meet some of this demand. However, the health claims related to these therapies have yet to be evaluated or approved by the FDA, underscoring the need for additional research.
Amid the boom in med spas offering IV drips and injections, there have also been reports of complications, such as infections at the site of the IV placement. This sometimes reflects the use of unlicensed medical practitioners. It underscores the importance of weighing potential benefits against risks and researching specific med spas to gauge their reputations.
